Too often we get caught in a misunderstanding that we must “sell” our prospect. When the bottom line is we will benefit greater if we sit back and listen more than we talk.

Building a network marketing business is about building relationships. Relationships are what hold your organization together and is what drives profits and growth.

Your prospect will never buy from you for your reasons or your company’s reasons. Not even your upline’s reasons. Your prospect’s reasons for buying your product/service or even your opportunity will be based solely on their own reasons.

When we try to sell our prospect or get in a “show and tell” mode of action, we only position ourselves with the 95% of marketers out their. Create a distinguished unique position in your marketing by doing the things the 5% do. Let your prospect be the guide. They will show you how, what, where, and when they want to buy and what they want to buy. Begin with a focus on your prospect.

Ask questions and listen closely to their answers.

Remember, you have nothing to sell if there is no one to buy. Relationship comes first. The buyer has the answers.

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