In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.

An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.

Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is\r\nup-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.

Popularity: 4% [?]

I’m really excited because I just heard back from Derek Gehl, and he’s agreed to help me give you a special holiday gift…

As a favor to me, Derek has agreed to give a limited number of my customers and subscribers the chance to take home his best-selling “Insider Secrets” system for just $2.95.

So you can actually “test drive” the SAME advanced strategies that Derek’s been using behind the scenes to earn over $54,700,000 in online sales… with absolutely no risk!

I”m really pumped up about this, because this system contains over 1,300+ pages of the exact secrets Derek and his team are using right now to earn over $20,821 a DAY online.

I’m talking about strategies like…

>> Step-by-step advice you can use to start your very own Internet business in as little as 48 hours!

>> How to build a top-selling web site… for less than $100!

>> Where to find hot products (in 20 minutes or LESS!) that you can start selling TODAY! These in-demand products will sell like hotcakes, no matter what your experience!

>> 100s of FREE and cheap online tools, resources, and software that you can use to automate your web site (and save you at least 35 hours every week)!

>> How to get #1 rankings in the search engines and get tons of FREE traffic from the “Big Guys” like Google!

>> Secrets to writing salescopy that increases sales by 400% (or MORE)!

>> Getting 1,000s of NEW visitors to your web site… FREE.

.. and these are just a few of the coveted strategies you’ll discover in this #1 best-selling course!

But I have to WARN you…

Derek doesn’t make a habit of giving away his strategies… he’s doing this as a special favor for me, and since his stock is limited, I can’t guarantee you’ll get a copy.

So if you want a 30-Day Trial copy of Derek’s best-selling “Insider Secrets” system, I highly recommend that you move quickly and visit:

http://www.marketingtips.com/trialcourse/

… immediately, and take advantage of this special trial offer before his accountant pulls the plug.

All the best…

Bibi

P.S. Remember: Derek’s the one taking ALL the risk with this 30-Day Trial Course. If you decide after 30 days of reviewing his 1,300+ page best-selling course that you don’t want it, just send it back to him, no problem. He’ll even let you keep the $957 in bonuses as “thanks” for checking it out.

Popularity: 5% [?]

I just struggled for a few hours yesterday trying to get some JavaScript working on my 98 web pages, and making changes to all those pages can be a real pain! I really should have look into this when I started writing my web page…

After posting questions in forums, I came across SSI (Server Side Includes). One of the benefit of SSI is that it allows you to include other HTML files in your webpages. For example, I have a website with 100 pages, and each of them are using the same header and footer, the same navigation bar, the same newsletter form, the same statistic code, I can create five new files: header.html, footer.html, navigationbar.html, newsletter.html, and stats.html. These files just contain the fragments of html code or javascript. Then, I just add these files in the correct places in my web pages.

This have saves me time from:
1) Cut and paste all that HTML or javascript code into every single of my web pages
2) Making changes to my header or footer. If all of the pages on my site have a similar header, I can include a single file containing the header into my web pages. When the header needs updating, I only update the one page, which is included in all of the pages that use the header.

To use SSI, I need to enable it on my H4P server by adding the folowing directive in my .htaccess file which can be found in my H4P main directory:

AddType text/html .shtml
AddHandler server-parsed .shtml
Options Indexes FollowSymLinks Includes

(The third line is useful if you only want SSI to be enabled on part of your site.)

Next, adding the file, header.html that I have created earlier and include the folowing directive in the correct places in each of my web pages:

If you want to know more of the technical details about how to enable SSI and how to use it see the Apache SSI Tutorial

One good thing to note is that using SSI won’t affect your search engine rank, because the search engine spiders will see the full html source after everything has been included. In fact you can’t even tell that SSI includes have been used if you go to my website http://www.ebusiness-insights.com and do View->Source, despite the fact that I have SSI includes for my header, footer, newsletter and Statistics.

SSI includes can even help your search engine rankings. For example you can use includes to display fresh content on all your pages and change this regularly to give the search engine robots new food to chomp on.

Popularity: 3% [?]