I just struggled for a few hours yesterday trying to get some JavaScript working on my 98 web pages, and making changes to all those pages can be a real pain! I really should have look into this when I started writing my web page…

After posting questions in forums, I came across SSI (Server Side Includes). One of the benefit of SSI is that it allows you to include other HTML files in your webpages. For example, I have a website with 100 pages, and each of them are using the same header and footer, the same navigation bar, the same newsletter form, the same statistic code, I can create five new files: header.html, footer.html, navigationbar.html, newsletter.html, and stats.html. These files just contain the fragments of html code or javascript. Then, I just add these files in the correct places in my web pages.

This have saves me time from:
1) Cut and paste all that HTML or javascript code into every single of my web pages
2) Making changes to my header or footer. If all of the pages on my site have a similar header, I can include a single file containing the header into my web pages. When the header needs updating, I only update the one page, which is included in all of the pages that use the header.

To use SSI, I need to enable it on my H4P server by adding the folowing directive in my .htaccess file which can be found in my H4P main directory:

AddType text/html .shtml
AddHandler server-parsed .shtml
Options Indexes FollowSymLinks Includes

(The third line is useful if you only want SSI to be enabled on part of your site.)

Next, adding the file, header.html that I have created earlier and include the folowing directive in the correct places in each of my web pages:

If you want to know more of the technical details about how to enable SSI and how to use it see the Apache SSI Tutorial

One good thing to note is that using SSI won’t affect your search engine rank, because the search engine spiders will see the full html source after everything has been included. In fact you can’t even tell that SSI includes have been used if you go to my website http://www.ebusiness-insights.com and do View->Source, despite the fact that I have SSI includes for my header, footer, newsletter and Statistics.

SSI includes can even help your search engine rankings. For example you can use includes to display fresh content on all your pages and change this regularly to give the search engine robots new food to chomp on.

Color should be one of your first concern when it comes to website design. Colors creates mood. It is immediate and memorable. It conveys character, expresses intention and emotion. Colors play a vital role in website’s impact. It reflect the message and identity you want to convey to your viewers and can heavily influence the decision-making process. Your site will end up either plain and boring or chaotic and hard to look at. Thus, it must be carefully considered.

Colors affect us psychologically. They can make us excited, happy, irritate, angry or sad. For example, if you owned a restaurant, try to use some orange color for your interior, or a red color table cloth to increase customers appetite. A good color combination that create a relaxed atmosphere and a big appetite are the perfect environment for a restaurant. It’s the same for a website.

Choosing safe color for your Website.
That’s my advice! If you are not an expert in colors, you can refer to the color wheel to achieve safe colors - The Complementary colors or the Monochromatic colors. The reason for choosing safe colors is because the web browsers shares 256 colors, but bear in mind that not all browsers share the same 256 color pallet. They only share 216 colors in common (Mac or PC). If you go outside the 216 color pallet, that means you are using the color that does not exist in the browser.

Lets take a look at some of the color meaning:

Red - the color of passion
Red is the warmest of all colors. It represent passion, energy, desire, excitement, love, strength, courage, leadership and power. It also symbolizes fire, danger, blood, anger and war. Red reflects energy and can increase enthusiasm and interest. It enhances human metabolism, raises blood pressure and increases respiration rate. It has very high visibility, which is perfect for “Click Here” or “Buy Now” button in a website. Use this color to stimulate people to make quick decisions.

Blue - the color of peace
Blue is the coolest color. It represent calm, truth, loyalty, wisdom, confidence, intelligence, faith, harmony, heaven, sincerity and trust. Blue is considered beneficial to the mind and body which slows down human metabolism and produces a calming effect. Blue is often the chosen color by conservative people. It also symbolize coldness, depression and obscenity. According to studies, blue is highly accepted among males. Dark blue is associated with expertise and stability.

Yellow - the color of joy
Yellow is always full of creative and intellectual energy. Yellow symbolizes wisdom, happiness, wealth, hope, cheerful, and intellect. It brings clarity for decision-making and awareness, sharper memory and concentration skills. You can choose yellow to promote children’s product. Men usually perceive yellow as a very ‘childish’ color, so it is not recommended to use it when selling products for men - nobody will buy a yellow business suit or a yellow business bag. Yellow also symbolizes sickness, jealousy, and unstable.

Green - the color of nature
It symbolize the master healer, well being, life, fertility, freshness, ambition, growth, stability and endurance. It is the most restful color for the human eye. Dark green is always associated with money, banking, and the financial world. It is best when you want to promote health products. On the other hand, it can denotes lack of experience and cowardice. Green is a safe color and if you don’t know what color to use, use green.

Orange - the color of energy
Orange represents enthusiasm, fascination, success, attraction, encouragement, and determination. It is always associated with sunshine, joy and autumn. Curiosity is a driving characteristic of orange when it comes to explore new things. It is said that people who like orange are usually thoughtful and sincere. It has a high visibility as well, so you can use it to catch attention or highlight an important elements in your website.

Purple - the color of power
It is associated with royalty. Purple symbolizes luxury, ambition, magic and mystery, inspirational and imagination. It is also a color of good judgment. Being the combination of red and blue, the warmest and coolest colors, purple is most favored by children.

White - the color of purity
It means cleanliness, innocent, goddess and safety. It is considered to be the color of perfection. White can represent a successful beginning. In advertising and design, white is associated with coolness and cleanliness. You can use white to suggest simplicity in high-tech products.

Gray - the color of neutrality
Gray is the color of sorrow. It is the symbol for security, maturity, dependability and reliability. Light hues of gray make a good readability and backgrounds. Gray with more silver in it can be a very active color.

Black - the color of stability
Black is the most misunderstood color. Black is a mysterious color associated with fear and the unknown. It is also associated with power, elegance, formality, death and evil. Black is considered to be a very formal, elegant and prestigious color. A black background diminishes readability. It contrast well with bright colors. You can use a black background when designing photography to make the other colors stand out.

Do not take colors for granted. Your choice of color represents you and your products or services. Colors can emphasize the theme of your website. It must be used as a tool to attract viewers. Keep in mind what the different colors symbolize during website design and you will be delighted with the positive output.

Have fun!

Received an email from Derek Gehl again on how they are going to get back to business in order to continue the great work started by Corey.

Here’’s the email I received from Derek Gehl:

Hi Bibi,

I hope this e-mail answers your questions about how the Internet Marketing Center’’s Affiliate Program will be moving forward in light of Corey’’s passing…

As I expected, since last week’’s announcement about Corey, I”ve received a number of messages from our Internet Marketing Center affiliates, wondering what’’s going to happen with the program. It’’s only natural for you to have such questions about the future of IMC. After all, it was Corey’’s personal relationship with affiliates like you that made him unique in this industry, and the loss of this kind of relationship can create uncertainty.

However, as a close friend of Corey’’s — and his right-hand man for the past eight years — I”d like to assure you that since his sudden passing, I have been honored to take on the role of continuing his legacy, helping to keep growing the Internet Marketing Center.

So over the past few weeks, while we”ve spent a lot of time looking backward over the years to honor Corey’’s memory, we”ve also been looking to the future, planning how we”re going to take Corey’’s hopes and dreams for this company and make them reality.

I know that’’s what he would have wanted.

And that’’s why over the next few months, we”ll be rolling out an exciting lineup of new and updated information products and software, as well as maintaining our traditional “core” products and programs — including our top-rated affiliate program.

With over 90,000 members, our affiliate program is truly unique. It was groundbreaking when Corey first started it back in the mid-90s (even before sites like Amazon.com had them), and it continues today to be one of the most popular — and profitable — affiliate programs available on the Internet.

We plan to continue that tradition…

We are dedicated to offering the same great special promotions each month that we always have — plus providing you with the same cutting-edge promotional tools, advice, and support that you”ve come to rely on as an IMC affiliate.

So as we slowly return to “business as usual,” we”re busy putting together the next special affiliate promotion for you. We”ll be announcing all the details of that in your next regular affiliate newsletter, so watch for that coming up next week.

Meanwhile, if you have any questions or concerns about the future of our affiliate program, please don”t hesitate to write to our affiliate support team at affiliates@marketingtips.com, or give us a call at 604-730-2833. We”ll be happy to answer all of your questions.

Best wishes for your continued success,
Derek Gehl,
CEO The Internet Marketing Center

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Check out The Internet Marketing Center
Start your home based business here at :
www.ebusiness-insights.com