Often we can spend hours after hours after hours with very little result in terms of business growth. We have heard tens of thousands of claims from struggling network marketers who claim they put tons of hours and a boatload of money into their business. yet these same networkers claim they have little or no downline. They claim they have made no money. Plus they claim they are doing everything they are taught.

As Henry David Thereau says, “It is not enough to be busy. The question is, what are we busy about?” Are you keeping busy or are you taking real action to build your business? The facts prove that most of us just keep busy. You know, the paper push which includes answering emails non related to prospects, reading articles, surfing the net for the “next best tool”, and the list goes on.

What truly will build your business is taking real ACTION! What is real action? Real action is the action that puts you in front of your prospect (i.e. prospecting phone calls, follow-up calls, etc). The bottom line is that unless you are in front of your prospect, your prospect can’t buy from you. If your prospect can’t buy from you, nothing is sold. If nothing is sold, no money is made. This means your business will never grow an you will always be broke hoping for your business to grow.

We can hope and dream day in and day out. Yet unless you take action (real action), your hopes and dreams will never become a reality. So how do you take the real action? The first step is to set minimum benchmarks (i.e. 2+ a day strategy, power of 45, etc.). The next step is to track your progress over the next 6 weeks. Track everything you do, meaning everything you spend time on. By tracking, you will learn the real truth - whether or not you are keeping busy or taking real action. If you are not reaching your benchmarks, it is critical you make changes in your schedule to make certain you are at least achieving your minimum benchmarks (your minimum standard of performance). If you are not achieving your benchmarks, you should be fired!

Yes, that is right - FIRED! You see, the minimum standards of performance on benchmarks (i.e. 2+ a day strategy, power of 45, etc.) are designed for the part time marketer. The benchmarks require 8 to 10 hours of “action” time - time in front of your prospect. Anything less and you can never expect your business to grow.

The reason your business will not grow is that any actions less than the minimum standard will not allow you to keep ahead of the attrition rates. This is why so many people never seem to get their business into profit. If you personally sponsor above the threshold of attrition, you will continue to have growth. To accomplish such a task you must set and achieve your personal benchmarks as well as teach benchmarking to your team.

So the big question we must ask, “Are you keeping busy or are you taking real action?”

“It is not enough to be busy. The question is, what are we busy about?” - Henry David Thereau

“It is one thing to eliminate ways in which you have blocked yourself, but another to develop the skills to complete things you begin.” - Kenneth Christian

In the world of network marketing we are often faced with the challenge of doing the things others are unwilling to do. In fact, if you desire to become a great leader of leaders in network marketing you must do the things others are unwilling to do.

Many of these things from prospecting to recruiting to leading a team to duplicate your efforts can be a challenge in and of itself. Most people fail miserably at these tasks. They fail not because they can’t complete the task but they fail because they have underdeveloped skills needed to complete the task.

Too often these same people will continue to search for the magical tool or secret formula to help them dramatically take a failing effort to multi-millions in an overnight adventure. Only they find that there really is no magical tool or secret formula. But they continue to search.

It takes 12 years of school plus 4 years of college to get educated to start a $30k to $50k a year job in the traditional workplace. Yet, in network marketing, people will join a business and expect to be earning $10k a month within the first few months. If they don’t earn it, they are off to the next best business opportunity.

Why does this happen? In network marketing, the cost of entry is minimal and most people have a misguided belief that it also requires a low skill level. No wonder 95%+ of those who enter into the network marketing industry fail so miserably.

If you truly want to succeed in your network marketing business, you must treat it not only as a business but as one would in any profession. This means you start with getting your education. This education begins at Leaders Club. Tap into the training. get coaching. Most importantly, make a commitment to yourself and the industry to invest in mastering the skills necessary in becoming the success you have always dreamed about becoming.

TIP - Do NOT just eliminate the things standing in your way. You MUST also develop and master the skills necessary to face the challenges and complete the task at hand.
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“Many people worry about what other people will think of them. But few realize the world forms its opinion of us, largely from the opinion we have of ourselves.” … Les Giblin

Your confidence and ability to attract people who will want to do business with you does not come from telling people you are successful. Rather, the confidence and ability to attract comes from within you.

This confidence and ability to attract others begins with your inner being. Your inner being is who you really are. It is your honesty, integrity, and willingness to do for others with a strong emotional conviction to be a servant to others needs.

Too often we are more focused on what we want and need, rather than focusing on our prospects, downlines, and customers. The key to success, as Zig Ziglar has said, is to “help enough other people get what they want.”

When you strive toward developing as a leader and marketer who others will want to work with, remember to take your eyes off yourself and focus your eyes on your prospects, downline, and customers. Doing this will allow your inner being to surface.

When you feel good about helping others, you will feel better about yourself. When you feel better about yourself, you will project a sense of confidence in the air that others will be attracted to.

Make it a priority to focus outward and to help others. Lead as an example for your team and lead with action. Let your actions speak for you and let your actions speak as your personal opinion of yourself. Build your confidence and enjoy your journey to success.

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