Often we can spend hours after hours after hours with very little result in terms of business growth. We have heard tens of thousands of claims from struggling network marketers who claim they put tons of hours and a boatload of money into their business. yet these same networkers claim they have little or no downline. They claim they have made no money. Plus they claim they are doing everything they are taught.

As Henry David Thereau says, “It is not enough to be busy. The question is, what are we busy about?” Are you keeping busy or are you taking real action to build your business? The facts prove that most of us just keep busy. You know, the paper push which includes answering emails non related to prospects, reading articles, surfing the net for the “next best tool”, and the list goes on.

What truly will build your business is taking real ACTION! What is real action? Real action is the action that puts you in front of your prospect (i.e. prospecting phone calls, follow-up calls, etc). The bottom line is that unless you are in front of your prospect, your prospect can’t buy from you. If your prospect can’t buy from you, nothing is sold. If nothing is sold, no money is made. This means your business will never grow an you will always be broke hoping for your business to grow.

We can hope and dream day in and day out. Yet unless you take action (real action), your hopes and dreams will never become a reality. So how do you take the real action? The first step is to set minimum benchmarks (i.e. 2+ a day strategy, power of 45, etc.). The next step is to track your progress over the next 6 weeks. Track everything you do, meaning everything you spend time on. By tracking, you will learn the real truth – whether or not you are keeping busy or taking real action. If you are not reaching your benchmarks, it is critical you make changes in your schedule to make certain you are at least achieving your minimum benchmarks (your minimum standard of performance). If you are not achieving your benchmarks, you should be fired!

Yes, that is right – FIRED! You see, the minimum standards of performance on benchmarks (i.e. 2+ a day strategy, power of 45, etc.) are designed for the part time marketer. The benchmarks require 8 to 10 hours of “action” time – time in front of your prospect. Anything less and you can never expect your business to grow.

The reason your business will not grow is that any actions less than the minimum standard will not allow you to keep ahead of the attrition rates. This is why so many people never seem to get their business into profit. If you personally sponsor above the threshold of attrition, you will continue to have growth. To accomplish such a task you must set and achieve your personal benchmarks as well as teach benchmarking to your team.

So the big question we must ask, “Are you keeping busy or are you taking real action?”

“It is not enough to be busy. The question is, what are we busy about?” – Henry David Thereau

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